Lubna Adam has been in the business of show direction, ramp walk training, event production and grooming since the last 24 years.
8 years as one of India's leading models and 23 years as a top-notch fashion choreographer, Lubna diversified into television as the Creative Director for Zee Trendz/Café, Zee Muzic and ETC, revamping the channels with her unique perspective and insider's knowledge of the industry.
Along with the concept for the shows, she introduced Nina Manuel with Afterhours, Bandana Tewari with Simply Style, Amrit Maghera with Top 10 Countdown, Lisa Haydon with Babelicious, Drish Ashar with Teen Guru and Nethra Raghuraman with B News.
She has also groomed contestants for the "I am She Miss Universe India", Miss India, Mrs. World and Femina Look of the Year contests.
Lubna prefers to take on projects that are a challenge.