Lubna Adam

Lubna Adam has been in the business of show direction, ramp walk training, event production and grooming since the last 24 years.

8 years as one of India's leading models and 23 years as a top-notch fashion choreographer, Lubna diversified into television as the Creative Director for Zee Trendz/Cafe, Zee Muzic and ETC, revamping the channels with her unique perspective and insider's knowledge of the industry.

Along with the concept for the shows, she introduced Nina Manuel with Afterhours, Bandana Tewari with Simply Style, Amrit Maghera with Top 10 Countdown, Lisa Haydon with Babelicious, Drish Ashar with Teen Guru and Nethra Raghuraman with B News.

She has also groomed contestants for the "I am She Miss Universe India", Miss India, Mrs. World and Femina Look of the Year contests.

Lubna prefers to take on projects that are a challenge.

Clients choose to work with her knowing that quality and dedication along with creativity will not be compromised. Lubna goes into every detail of production personally, demanding the best from everyone associated with it and believes in the impossible, resulting in repeated clients over the years.

Lubna Adam has also encouraged and produced winners and introduced Talent into the Industry over the years through her Training and Events.

Currently she is engaged in the following :

Show Director, Concepts & Event Production, Ramp-walk & Pageant Training

She has worked on the following in the Past

Creative Director- Zee Trendz/Cafe, Zee Muzic & ETC (2005-2009)
Fashion Choreographer for Madhur Bhandarkar's film 'Fashion' Talent Management

Fashion Choreographer & Director for Events all over the world

including India, New York, Washington DC, Chicago, Houston, Dubai, Bangkok, London, Paris, Singapore, etc

She has been associated with the following:

Designer Shows:
for India's best designer's including Abu Jani-Sandeep Khosla, Manish Malhotra, Sabyasachi, Tarun Tahiliani, Shane & Falguni Peacock, Varun Bahl & Karan Johar, Shahab Durazi, Rajesh Pratap Singh, Rohit Bal, Shiva & Naresh, Shantanu-Nikhil, Arjun & Anjalee Kapoor, Wendel, Arjun Khanna, Neeta Lulla, Pallavi Jaikishen, Kokilaben 75th birthday show with Abu Jani-Sandeep Khosla, Kimaya, Ravi Bajaj, Vikram Phadnis, Rocky S, etc

Fashion Weeks/Pageants/Awards:
Lakme Fashion Weeks since 13 years, Delhi Couture Week, India Jewelry Fashion Weeks, Mumbai Couture Weeks, India Bridal Weeks, India Resort Weeks, I am She Miss India Universe Pageant, Mrs. World, Pure International Model Hunt, Mrs. World, L'oreal Color Trophy Awards, etc

Fashion Shows (brands):
Loreal INOA launch all India, Omega Constellation watches, Reliance Jewels launch show, Kazuo Ogawa-Japan, The Collective stores, Longines watches, Nautica, Gant, Zoya, Anmol, Gehna Jewelers, Axis Bank, Standard Chartered Bank show-Dubai, World Gold Council-Swarnanjali Awards, Ensemble, Gitanjali, FICCI, Provogue, Miss World Fashion Shows, Ingeo Launch for Cargill Dow-New York, IIFA, Lotus Charity London, Max Mara, Jacques Fath, Ganjam, DeBeers, Smirnoff Fashion Awards, etc

Event Director/Producer for
Karan Johar's Birthday Party with Manish Malhotra, Femina Miss India Pageant- 7 years (training, grooming & show direction), Elite Look of the Year Model Contest - 3 years (training & show direction), L'oreal Professional Color Trophy (direction, concept & production)-5 years and numerous fashion shows.
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